B2B Logistics Technology
Custom Web App & Google Ads
Automated Enterprise Lead Portal with 42% Lower CAC
Client Partner: Global Freight Hub
Duration: 6 Months
Verified Result Highlight
Replicate These Results
42% Lower
Cost Per Acquisition
The Commercial Challenge
Fragmented legacy quoting systems and untargeted Google Search campaigns resulted in ballooning cost-per-lead and high drop-off rates in enterprise quote requests.
Knoxify Engineering Strategy
Built a bespoke client portal in Core PHP with dynamic quoting calculations while restructuring Google Ads campaigns around high-intent transactional search queries.
Quantifiable Business Impact
- 42% Reduction in Cost Per Acquisition (CAC)
- 280% Increase in Completed Enterprise RfQ Inquiries
- Sub-400ms Server Response Times Across All Portal Nodes
Project Information
Client:
Global Freight Hub
Industry:
B2B Logistics Technology
Service:
Custom Web App & Google Ads
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